Best…ding repair guys vary in the complexity of jobs they can attack, proficiency of repair, speed, and cost.
Alex Martins can do easy to moderately difficult jobs, works fast, does very clean good work, and is really inexpensive. And he is a friend of mine, a good guy, a great surfer.
If you had high end stuff I would take it to SF Surfshop. Blown finbox, color matching, gloss, etc. They can do jobs of any difficulty level, extremely professionally, slowly, and cost an arm and a leg…well, not really an arm and a leg, but cost more…for when you need the job to be done perfectly.
In SF those were really the only two ding repair options.
Santa Cruz has others. And there is another friend of mine, big G, in the South Bay