Seems that show is an open to the public deal vs the ASR in San Diego which is only for retailers and manufacturers. Looked on the exibitors list and only saw 3 surfshops which were the only ones that had anything to do with surfing. The rest were 95% dive/snorkel related. Greg never mentioned going so i dont believe hes going to be there plus i imagine hes burnt out from the last 2 in Florida and San Diego.