…hello,
we are losing the path…
I have many things to say, I do not know where to start, so I would write few points:
-First, this is not a machine vs man debate is more ethics and the way to deal with life thingy than businessmen stuff.
The other day I just found on the internet a short clip about McTavish and his big factory.
All as usual, machine that shapes the boards, ghost finishers, crew to paint, glass and finish. The point that pissed me off is that the man himself put his pencil signature and dedicated the shape to a customer!(yes, I know about that, but this time I perceived it like a cheeky
thing; possibly because if “you do not see you do not believe” or you
forget about it…like AIDS)
So what happen when a well know and respected surfer/designer like McTavish does that.
In the last 15 years I have been checking this but on more commercial shapers or production shapers; some have the decency to got a sticker with the signature not a pencil one onto the foam.
Why these shapers still think they are important if they do nothing. We should PROVE now and in daily basis that we have a value not only living as a revival thing.
Im not bashing McTavish in particular, He seems one more in the big picture.
Also Im think that right now the CREW is way more important than these type of shapers.
What happen when the newbies, shapers and surfers born and rise thinking that this is the way to go, that do not even imagine that there are other way, more man to man not with the mega corp style (in an impromptu way in many cases).
I m not a hippie, a hipster or a guy who lives in the past (I do not accept in this situation a phrase like “time to move on” “times has changed”, etc)
Man, I m not even too old to be grumpy enough ha ha.
-Also, I´m not talking about that there are lots of backyarders around the world trying out and can be a solution; because in my opinion, no solution in that way. Why not? Because the main arm of the industry demonstrated the other way around; think on the gear (wetsuits, leashes, cloth) all crap, every year that pass the gear is more bad than previous year, but ALL we have tied hands in that situations. Even the tiny ones that make wetsuits and leashes have tied hands.
It s more in the ethics and conscience the way to go. Ok, the world, the societies that we building right now are full of bad attitudes and yes, we are animals, sophisticated ones, but animals, so the bigger and stronger sooner or later smash the others, but the education (something that we are missing big time) was and is a solution. You know, SPEND more time with the kids, customers, have better surf shops owners (!!!) and clerks that know what s selling and long etc.
This theme has many edges, I tried to write these few in a simpler way, hope you understand my point.
thanks