pinhead , that was a very logical combination of thoughts …
would you be interested in the numbers for your project ??? but also could it serve as the real thing to propective investors???
i had a customer swing by today …
he has 2 levels of a city highrise running an add agency …hes always been very helpful …i gets heaps of free advertizing through him … mainly through product placement in unrelated situations …
just last week there was a feature home in the lifestyle lift out of the paper , triple level beachhouse overlooking the surf , he just happend to place one of my boards in the pic …they turn up everywhere , tied to the roof of a car for a kfc add , stuff like that …
he said to me once ," i really believe in what you do , you should see some of the rubbish we have to market , but you have something thats the genuine thing"
anyway today i showed him a sample of something new im working on , my son says "show him him the hammer trick dad " so i get a hammer , a heavy one , i start pounding the bottom of this board and couldnt ding it , he says " no board would ever get that sort of punishment "
hes standing there with his mouth open , then i give him the marketing concept i have in mind for the whole package …
then his eyes light up and he says " ok i will start putting some images and sketches together "
so heres a guy who normally doesnt lift his pen without seeing the inside of someones chequebook , ready and willing to jump in coz he sees something real…
i knew he saw something , coz hes in the marketing and advertizing industry , he has an eye for things of that nature…
i remember the first time i met him , he comes into my factory with this stunning model , my tongue is rolled out on the floor , he does the introductions , then the chick proceeds to place an order for a board , she wants her own logo on it as well , then says it has to be ready in 1 month , i say if thats the case i need the logos within 2 weeks , i then start telling them that to get a few logos on ricepaper , and having to get new artwork processed , film positives made new screens exposed all within in 2 weeks would be impossible , plus the cost wouldnt warrant it for a few logos , he says leave it to me …i say "good luck " in a cynical way.
the chick then says “so it will definatly be ready in one month?” , i say " well i am pretty busy some crew have been waiting 6 months and i havent started there boards yet" i then get this pout and a bit of a sad face … so i say ok i can do it …
after they left i couldnt help the feeling id just been conned …
a week later he turns up with these insane 6 colour perfectly registered logos on the best rice paper id ever seen , im speechless , i say " man you must have some serious connections " he says" i am the connection"
so as im building the board the lady rings for a few progress reports , its done and i do the handover , later i find out the board was a surprise for a friend of his ,
now im real impressed by the guy and his ability to put people into action ,
including myself , somehow he knows what to present to people to get them to respond , i suppose thats why hes done well from what he does …
hes been super helpful over the years , one time a few years back he put together this insane package of the latest fashions in clothing and surf hardwear , and digitally imprinted our logo on in these photos , he made these real professional show cards of some of my best team riders , with new wetsuits and clothing on and put together this great image and approached a few clothing companies on my behalf …for me the timing wasnt right as my business was going through a few upheavals , at the time i dont think he really understood what was going on , but what it showed me was how professional he was and how motivated and clever he was …
i sometimes get the feeling he looks at my current situation , and thinks i should be doing something with what ive got , hes right , but it makes such a difference when people are working with you not against you…
anyway pinhead what im getting at … he said something to me this morning ,
when you put a concept together that you want to sell , you have to give them the whole package ,
they need to see from where someone is exposed to the product via advertizing right through to where the money is in there bank , along with all the nuts and bolts , if there is anything they have to finish off there not interersted …
so if you really do need a project and it can serve as the real thing , then i think you could be in the right place at the right time …
pm me and i will give you my email … we can discuss it further …
regards
BERT