oh Bert, what have you done? told you to keep your mouth shut. its all over the top anyway…
we have computer controlled surfboard shaping machines since the late Michel Barland realized his vision in the early 80’s. I met the master and his creation and we all owe him a lot of respect. but time went on and to me it is very clear that custom boards are the future of surfing so all I wanted to do is a little, simple machine that can make custom boards as I could see the faces of those who make a living with shaping.
I like the comparison to a violin as it contains everything to get the argumentation right. surfboard do not have the price level of violins and they certainly do not have the longlevity of a Stradivari. and violins do not come as custom violins out of mass production. but imagine you can buy a violin of the class of a Stradivari, custom made for you for the price of an off the shelf mass produced one? and when you can play better you can afford a new one customized to your progress? and what do you think will be the collectors value of the first completely machine shaped custom board that came off the APS3000 in lets say 50 years? it has been custom designed by Murray Burton and in the moment it is owned and surfed by Mike Rickard; this will help to track it down when the time comes…
the APS3000 is very simple, Bert loved that. no “whitecoates” needed. as she is very “simple” I had to patent her cutting and holding system and wait with her distribution till I had the funds to defend and protect the patents. she makes 10 times the same board with the same ease and in the same time as she makes 10 totally different ones. so, why make 10 times the same? Bert certainly loved that. and she makes them out of the material of your choice, with many stringers or none.
as she could not shake his hands she also can not design and create. that’s where the shaper comes in with his ideas, creativity, knowledge, inspiration and genius. see, the trade stays alive. the job description of a shaper will change but the job will be more rewarding, trust me. by the way, she has a few buttons that let you decide how much and what part of the board you would like to finish off by hand.
I am running a little shaping studio here at the Gold Coast managed by Jim Tomlinson, the design guru. we have direct contact with many of the big names in shaping (as well as the lesser big but equl important ones) and we see the impact of the APS3000. most ghost shapers had to look for a new job in the industry or become “real” shapers. good or bad, you decide. but we see for example (there are many more, trust me) the very detailed approach of Rodney Dahlberg, the happy face of McCoy after 30 years of shaping, the never ending inspiration of Murray Burton (now without the stress-wrinkles), the developping power of Greg Webber and the can’t be stopped shaping energy of Nev Hyman. we see the evolution of Veral Dave, Skye Burton, Scott Crump and Woody Jack and the ease of living of those we are not allowed to mention and in general the enormous increase in quality as well as the reduction in customer waiting time. we also have many customers all over Australia, even as far as West Australia, Victoria or South Australia, we do not see or meet them often personally but as they send us new orders we assume they are happy with what we do.
you still do not like the machine? I have no problem with that and if you need help or assistance in getting better with your handshaping I give it to you when needed and wanted even if it could enable you to beat the “beast”. Swaylocks serves exactly this purpose.
still an “enemy” of my concept? brace yourself for a big fight as I have already sold many machines all around the world. they will pop up like mushrooms within the next few months. I recommend that you use the technology available and enjoy, throw your wisdom in the basket and come along for the ride and to a handshaper I say: lift your bar, be more demanding on yourself, deliver top quality and you will have a good chance…
and to you, Bert, I say: watch out, I will come over to WA very soon to set up a machine and I will track you down and knock you on the head. I had a quiet and peaceful life…