ALL SURF, ALL LOCAL SHOW NOW ON CABLE TV!

		IMMEDIATE PRESS RELEASE (<em>Please Forward to Friends and Family</em>)&nbsp; 
		

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		<span style="font-size: 24pt;">MY LOCAL LINEUP NOW ON CABLE TV!</span>

		

		<em>My

Local Lineup is Now on Cable TV with All Surf, All Local Episodes
Playing Everyday from Monday through Friday in all of San Diego County,
Reaching 850,000 Homes Each Appearance

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		<a href="http://www.mylocallineup.com/20090703911/news/industry/all-surf-all-local-show-now-on-cable-tv.html" target="_blank"><img style="border: 0px none rgb(0, 0, 0); margin: 5px; width: 680px; height: 307px;" title="mlltvnowon.jpg" src="http://www.mylocallineup.com/images/stories/mlltvnowon.jpg" alt="mlltvnowon.jpg" height="307" width="680" /></a> 
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					<span style="text-decoration: underline;">**<span style="line-height: 28px; font-size: 14pt;"><em>Times</em></span>**</span> 
					

					

					<span style="line-height: 28px; font-size: 14pt;"><em>Mondays at 7pm <span style="font-size: 8pt;">(county wide)</span>

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					<span style="line-height: 28px; font-size: 14pt;"><em>Mon-Fri at 12 am <span style="font-size: 8pt;">(select county districts) </span></em></span> 
					

					

					<span style="line-height: 28px; font-size: 14pt;"><em>Cable TV, iTV San Diego, ch. 16</em></span> 
					

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		<em>SAN DIEGO, CA</em>

– My Local Lineup, an action sports media company based in San Diego,
has launched a new TV show all about surfing for all of San Diego
County. My Local Lineup TV airs new episodes Mondays at 7:00pm and
reruns Mondays through Fridays at 12:00am on iTV channel 16, Time
Warner and Cox Cable. Following the My Local Lineup trademark, each
show is committed to an all-inclusive and locally oriented approach,
aiming at a portrayal of surfing that intimately resembles surf
communities and covers everything from contests and industry to
lifestyle and more. In that vein, My Local Lineup TV presents four
shows: Top Turns, Drawing the Line, Caught Inside, and My Local Lineup
360.

 

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		**TOP TURNS - Competition.** 

 

		<a href="http://www.mylocallineup.com/20090703911/news/industry/all-surf-all-local-show-now-on-cable-tv.html" target="_blank"><span><img style="border: 0px none rgb(0, 0, 0); margin: 5px; width: 250px; height: 133px; float: right;" title="ttmlltv.png" src="http://www.mylocallineup.com/images/stories/ttmlltv.png" alt="ttmlltv.png" height="133" width="250" /></span></a> 

Top Turns will cover the contest scene and focus on the local
competitive talents of the sport, whether it be shortboarding,
longboarding, or stand-up. Top Turns cameramen, hosts, and hostesses
will select a different surfer for each episode and will follow that
surfer’s performance during a particular contest, presenting his or her
profile, highlighting some of his or her top rivals, and putting on the
screen a heat-by-heat coverage of the surfer’s showdown. And after a
number of episodes and a thorough assessment of the San Diego talent,
the hosts of Top Turns, assisted by different advising committees, will
announce the San Diego 20 Top Turns for ten different divisions,
ranging from men and women shortboard to boys and girls longboard.

 

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		**DRAWING THE LINE - Industry.** 

 

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Taking a break from the competition quarters, Drawing the Line will
feature the local surf community through the lens of the industry, in
terms of board building, movie making, and more. Through this show, My
Local Lineup will introduce the people behind the end product, their
miscellaneous background, surfing life, typical day, and industry work.
By probing into the life of those in the industry, Drawing the Line
will aim at capturing the inner workings that drive trends and shape
the highly coveted lifestyle of the Southern Californian surfer.

 

 

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		**CAUGHT INSIDE - Lifesytle.** 

 

		<a href="http://www.mylocallineup.com/20090703911/news/industry/all-surf-all-local-show-now-on-cable-tv.html" target="_blank"><span><img style="border: 0px none rgb(0, 0, 0); margin: 5px; width: 250px; height: 133px; float: right;" title="cimlltv.png" src="http://www.mylocallineup.com/images/stories/cimlltv.png" alt="cimlltv.png" height="133" width="250" /></span></a>

Caught Inside will shift the angle from the industry to the lifestyle
itself, by tracking the footsteps of surfers on land and by navigating
through different party scenes, art galleries, movie premiers, and the
like. In a three-fold approach, the show will have interviews with the
organizers and artists, as well as various takes with surfers before,
during, and after the event.

 

 

 

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		**MY LOCAL LINEUP 360 - All Else.** 

 

		<a href="http://www.mylocallineup.com/20090703911/news/industry/all-surf-all-local-show-now-on-cable-tv.html" target="_blank"><span><img style="border: 0px none rgb(0, 0, 0); margin: 5px; width: 250px; height: 133px; float: right;" title="mll360mlltv.png" src="http://www.mylocallineup.com/images/stories/mll360mlltv.png" alt="mll360mlltv.png" height="133" width="250" /></span></a>

Then My Local Lineup 360 will break away from the specific emphases of
the other shows and tackle surfing without anyone particular focus,
except to approaching surfing at any angle, at any time, and in any
way. The show is thematically open (within the world of surfing, of
course) and as result always carries an element of surprise, much like
the dynamicism of surfing itself.    

 

 

 

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		**EXTRAS &amp; EXTRAS - Promos, Updates, More.** 

 

Then, as a regular feature of Top Turns, Drawing the Line, Caught
Inside, and My Local Lineup 360, there will be two extra segments
toward the end of the episode, where My Local Lineup TV will make
special announcements about local

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					<td>&nbsp;<a href="http://www.mylocallineup.com/20090211579/videos/drawing-the-line/drawing-the-line-%7C-layne-harrison.html" target="_blank"><img style="border: 0px solid rgb(0, 0, 0); margin: 5px; width: 397px; height: 263px;" title="mlltv_dd_layne_mock.png" src="http://www.mylocallineup.com/images/stories/mlltv_dd_layne_mock.png" alt="mlltv_dd_layne_mock.png" align="middle" height="263" width="397" /></a> </td>
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happenings and also give away a host of products provided by our
sponsors. My Local Lineup TV will reach 850,000 homes every appearance,
amounting to virtually every household in San Diego County, every day
of the week from Monday through Friday. And advancing even further its
reach, My Local Lineup TV will have all of its episodes online,
available for a global audience. As a My Local Lineup viewer, the
audience will have myriad opportunities to get involved, including
winning prizes, expressing views through online polls, and sending
emails with feedback, among other things. And as a My Local Lineup
sponsor, businesses and event organizers can reach thousands of homes
nearly every day of the week, through commercials, announcements, and
give away sponsorships.

		**About My Local Lineup**

My Local Lineup is an action sports media company based in San Diego,
whose trademark is its all-inclusive and locally oriented approach to
surfing. By covering every surf modality and accounting for the social
dynamics of surfers, the company aims at presenting a portrait of the
sport that intimately resembles lineups and surf communities. My Local
Lineup is Online at http://mylocallineup.com and on TV on iTV channel 16 in all of San Diego County.

		For advertising inquiries

		Contact Sales Department – <a href="mailto:info@mylocallineup.com?subject=Advertising" target="_blank">info@mylocallineup.com</a></td></tr></tbody></table>

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