You have a reality very different than most here.
Kokua has some good insight as well as Reverb and some others.
Yorky is and has, the passion and if I was bailing from the bankrupt USA, I’d go apply at his place first!
I should think that it would be smarter to say you’ve done a really super good board by shaping LESS rather than more.
So in that case, the next time…if ever, I spend $200 to stick a shortboard into a little local ‘buyer’s guide’ I’ll say I’ve shaped “a few boards”… oh, you what a number? Ah, this one is #99. In fact, they’re ALL 99 from here on out.
At the end of the day, a good board is a good board is a good board… the proof is in the riding it…don’t forget, one man’s magic, is another man’s poison. So goes the “magic board” myth.
From my personal experience, I’ve never seen any clear evidence that extensive advertising in Board Buyer’s Guides even work for me. All my customers never refer to a “BBG”… it’s always word of mouth from talking with or trying someone’s board I made them. I just got an order like that from guy that was out at Topanga with Matt or Andrew Wesson and he asked if he could try the board… next thing I know, I get an email with an order. That’s how I get my biz. If you have a good buzz going around about what you make, that kinda says it all.
I like that method a helluva lot more than spending $$$ in a rag.
If I want to attract more business, I’d rather do what I’m doing right now: which is to build a ‘library’ of my favorite models that interested prospects can check out for a couple weeks to see if they like the ride.
Facebook is free.
You Tube is free.
I never did advertise much, but I think I’m really done with any paid advertising forever…