I took an advertising class once, and learned a very valuable lesson: It is perfectly legal to claim to be “number one,” “the best” and "first choice,’ among other phrases. If you use a phrase such as “We sell more Toyotas than any other dealer in the county” then it has to be accurate to be legal. However, opinion statements don’t have any legal standing.
Therefore, any surfing magazine can publish its list of “best” surfers, shapers, wax rubbers, sand sifters, and stingray catchers it wants and it hold no more water than an Easter basket (okay, lame analogy).
My point? Best is always subjective. I mean, how could anyone NOT think that French vanilla ice cream with chocolate syrup is better, anyday, than strawberry ice cream that doesn’t even taste like strawberries? It’s all subjective.
Plus, they are most likely profiling surfers who are the most successful competitively, and shaper who are most financially successful.
With that in mind, I will say that many of the most successful shapers, financially, have skill to back that up. Rusty, Merrick, Doc, JC, DT, and more are amazing shapers who get results.
They are really exceptional shapers and very effective. That’s the magic word: effective. Good, great, best? Those are just subjective adjectives. But effective is a word that can be backed up with evidence.
I often want to think that there are lots of local surfers who are just as good as the top pros, but I am probably just kidding myself. Whenever I go to San Onofre and see an amazing display of longboarding, it’s a pro. When I go to Trestles and Swamis and see one surfer absulutely dominating the lineup and outperforming everyone else, it’s a pro.
One time I saw Taylor Knox paddle out at Tamarack (as I was leaving the water). I thought to myself, “I am going to stick around a few minutes and see this guy surf in person.”
I lost him in the sun (it was low and there was a lot of glare) as he was paddling out, but I kept my hand to my forehead and looked for him anyway. Each time a regular footer took off on a right I wondered if it was Knox, and each time someone ripped I wasn’t sure.
THEN I saw something unmistakeable. Knox took off on a right and abosolutely blew the thing up. I couldn’t believe I even wondered for a second if those other guys were him. There was no comparison. Everyone else ripped, but this guy was beyond human. It was the fastest I ever saw anyone surf at Tamarack. There wasn’t a section he couldn’t get past. He litterally floated over, went around, or just found barrels through every section he saw. The guy was getting tubed in places nobody could fit.
Maybe it’s that way with shaping too. I wouldn’t know.
But I do own a mass produced board by Rusty, the first off-the-rack board I owned in twenty years. Normally I don’t buy off the rack, but I did that time (about six months ago) and it is, by far, the fastest, loosest, most responsive shortboard I ever owned. I am so in love with this board I might just by another for backup in case this thing breaks. The quality isn’t any better than anyone else, and God knows the price is higher than everyone else (465 compared to 300), but it was worth it. The BEST (there’s that word) board I every owned, period!
At least it’s not a Surftech. It’s close, but at least it’s not a Surftech. I’d rather quit surfing than ride a Surftech. Well, maybe not, but I’d rather boogie board than ride a Surftech.
Oh, by the way, I hope that article had Rod Sorenson, Craig Hollingsworth, Jim Phillips, and Gary Linden. Those guys all made boards for me and each one KICKS ASS!