Good points being made here, hope the o.p. is benefitting from the discussion. Adding width to keep curve in the outline is a good example of width being a factor of other design considerations, i.e., the width wasn’t added to speed the board up or slow it down, it was added to keep curve in a longboard template.
Slavishly sticking to a pre-determined width to the point of ending up with parallel rails is not something I would recommend, and I personally don’t like the look of parallel (straight) rails on a longboard.
I don’t think carrying a wide board is an issue - there are board handles that will allow even an SUP to be carried under the arm. The hip issue is a personal one for me - used as an example of a practical consideration that would influence board design, including width. That, and the fact that I like to sit up on my board between waves. My boards are not wider than 23", but they are wider than most in the lineup. An example is the board in my (current) avatar, 7’ 2" long by 23" wide.
I have to agree that at surfboard speeds there likely are not many barriers that will affect width in the way of speed considerations, which is why I say that the more or less ‘standardized’ width limits being discussed here are practical considerations more than constraints on board speed.
Not yet specifically mentioned is the way the board is surfed, i.e., being “pumped” vs. being trimmed.
The SUP pics show, as most of us know, that a good surfer can ride a wide board in quality waves and keep up just fine, turn and maneuver well too. So the optimal width becomes an issue of personal preference, rather than a result of drag constraints resulting from width.
The board on the left is a borrowed board that is 8’ 9" long by 23 1/2" wide, with hard down rails. The board on the right is my board, at 9’ long by 23" wide, with softer rails, except in the tail area. The board on the left feels decidedly faster to me, but I like the ride and the sitting comfort of the board on the right.
I think that I have seen “big boy” shortboards well in excess of 23" width, but the width was probably a consideration of rail curve, volume, and stability, not speed. The only way to really know which width is ideal for a given board ridden by a given surfer in given conditions, is to try some variables and see what works best. But I suspect that ergonomics will be a stronger factor than speed.