…hello Mr Mik, the problem with that is to convert or to change from a handcrafted labor to a globalized non craft business.
If you let aside the craftsmen, you put in the game corporations (and their corporate puppets that have the “surfer look and vibe”); amateur businessmen, as B Snyder is saying, wanna be “shapers” et all; so who s the winner in the end?. Surfboards is not a thing that necessary all people should have, like a shelter or food; is not life and death and I do not want really more crowded line ups; Is not a thing like a wheel for a car or things like that, in which you need huge quantities and production methods in that the machine showed to develop better.
I do not want to let this labor IN HANDS of all these engineers, desk businessmen, marketing blah-blers, instant shapers, like J Phillips says.
Think about the wetsuits factories, the leash and gears factories…all crappy quality; almost all mass produced (except for a 5-10%); you cannot have a head to head talk with the designer, owner, craftsman.
If somebody wants to make big money; this is not the market.
However, all the bullshit blah blah about how good is the machine, is the same marketing blah blah that you see with some new hipster “hand” shapers …so is a double sword non ethic business right now