Right… Anyone who’s looked at that forum in the last few weeks will know how good their “screening” process is. Spammers have been getting in and doing front page sweeps. Even after such obvious spam blitzes they take days to ban the spammer. Conversely, innocuous, legitimate people who simply want to join in on design forum discussions and such cannot get a completed registration.
Overall content went from Springsteen to Spears...
Bad analogy, IMO. Both are just symbols of corporate "product". They just cater to different audiences.
I was going for "era-specific" references, pre-"River" Springsteen having been a rather solid alternative to glam rock or whatever was rolling...disco I guess...jeez...ahem...
Maybe I should have said Jimi Hendrix vs. Jonas Brothers. It's all in the "eye of the beholder" anyway. What got me with the surf mags was the insistence of One Way being The Only Way. A case could be made that the corporatization/agenda/manufactured content thing succeeded on a divide and conquer ethic. How else to explain the editorial stigmitization of longboarding, to say nothing of bodyboarding/alt.surfing? Anything not in lock-step with approved thinking is actively ostracized, although everyone will still take your money. It's the cultural extension of the Bad Surf Shop, where they look you in the eye, try to sell something they know is wrong, not just take but expect your money, and laugh in your face while they do it. And sadly the 'Er general forum seems to be a small but clear view of it...
I think the “Curious Gabe” piece in the Joel Tudor issue was illustrative of the problem. When asked “Who’s your surf hero?” All the people said ordinary people, “my father”, “the blind girl”, the unknown guy charging huge waves on an old board…except the two 12 year olds who anwered, “Dane Reynolds” and “the Malloy brother,” sponsored pros. And the magazine features almost exclusively sponsored pros. So their target audience? 12 year olds.
there were several photos of basically unknown surfers in generally common places on good days.
the readership appeared to be an older crowd…possibly ?
and article coverage was more grass roots,whether here,or abroad.
i also see the reflection of this modern campain of prosurfing/prosurfer.
has created a more aggresive,less forgiving type of situation in the water.
seems that every young person in the water…heck not even young…thinks they are the next kelly slater or something,and because they’re a rising star in there own minds ,that they don’t have to yield to the general surfing etiquette rules,and can be down right dangerous,and extremely rude/violent/uncaring.
i have a feeling it’s only going to get worse ,before it gets better…if it ever gets better.
"there were several photos of basically unknown surfers in generally common places on good days.
the readership appeared to be an older crowd............possibly ?
and article coverage was more grass roots,whether here,or abroad."
IMHO I think back then the media was about surfing for surfers...the words "marketing demographic" were not used. It was Them and Us. Now the business side has carved Us up into big and little bits of their pie. They think they've "branded" each and every one of us. Which I think is BS, but they're the ones going to Fiji/Bali/Maldives/boattrippin a few times a year while the bulk ride longboards at home.
I would think the whole surfer/artist/Kustom/finless/wood/mat thing is a direct response to feeling that maybe something is missing from what's being presented...DIY = freedom etc.
**The way I see it, is that these places are like a house-party with
open invite: There’s the person who owns the place, and has his close
knit club of friends over. There’s the sluts that tag along, the geeks
trying to be cool, the stoners bonging up out the back, the guy pushing
flyers for the latest club down the road, your average dude who’s there
to have a good time, and the wanker who’s gotta start something or else
he feels unimportant. **
The longest keg stand gets applause, as does the
best cocktail mixed. Its an art don’t ya know. The one wailing on the
guitar claims soul, as does the guy who has been brewing his own booze
from the 60’s.