“it’s still buyer beware.”
Let’s just leave it at that?
THIS IS NOTHING!
Do you guys know what it costs to advertise on a nationally syndicated radio program?
BIG BIG BUCKS!!!
Today I heard the claim of all claims on the radio…
A nutritional supplement that helps you grow taller!!!
Here’s the real scary part: thru their sales, they can afford to buy advertising time on the radio!!! People are actually buying this shit…hook line and sinker Brah!
Its so ironic…we live in the information age, and people are so mis-informed.
John,
That inde-board article is like a paid advertisement…surf mags will do anything to fill their pages…as long as they advertise. Nev is gonna charge so the mags are giving them some free promo, with a little hype tossed in, with the hope that Nev will buy some space in the future…
My favorite are all the rediculous SUV commercials on TV.
There are definitely no limits there.
Lets face it folks, commercial based hype is running full steam. Only suckers get suckered.
What I have heard on compsands is that built to Pu/Pe weights, they are super tough.
Built somewhat lighter, they are still kinda tough, but way lighter.
A wise man once said “Improvements in board design that lead to better strength per weight inevitably lead to boards that are lighter at comparable durability”. (Paraphrased, badly)
Author: grubby
Quote:
4est... as predicted, somebody has tried to turn this into a PU/PE vs EPS/epoxy compsand issue. That was not my point at all. I have no qualms about an EPS/epoxy compsand being a stronger end product than PU/PE. I think that much is a given.
I guess my point was, marketing/media is all hype, even NPR is becoming headline hyped.
Why expect to believe what you read in mass media. Maybe I’m jaded, but a headline like “industructable” for is automatically filtered to something like “for the average consumer this will last a long time”.
my comment about composite pu/pe was not supposed to be a defend a side, but make the point that 24+ improvement in life expective for a pro is actually approaching a permanent for the average consumer. That almost sounds industructable. Not as misleading as it might first sound. It was enough to get me to read that one article. I don’t even read the mag usually. Just picked it up of the news stand at walmart for a quick look. wanted to pull some board dims.
What you loose is a certain amount of credibility. You make a claim you stand by it. I see kids doing airs,floaters, wally’s, whatever all the time on their boards. They beat the crap out of them. Nobody says they’re indestructable. Just the opposite. People who sell pills to make you grow taller or make your dick bigger have no credibility. Except, with the poor suckers that live on the far left end of the Bell Curve for intelligence. We’re going to compare Nev and Bert to them? In my mind Bert(Never heard of Nev until the above adds) has built a lot of credibility on Sways with his sharing of knowledge. John raises a good point. What’s the explanation for the broken board? No need to get defensive. Mike
Shit, just get me some of those big dick pills and I’ll be OK.
pmsl 
youll just have to get some big fanny pills for your chick to match though
…we might have to change your ‘username’ to “sicky” , I think Paul !
ben
awe come on
if there were pills like that
your gonna want to stick it somewhere
you end up with all thes chicks walking around like theyve been riding a horse all day
" if they want you you’ll go"
That’s the key phrase. Because the reason they want you is based on party affiliation. Martha went because she was a major Dem contributor. Enron execs are lounging at their ranches or by the pool. Gotta have that get out of jail free card in your pocket.
That’s the easy way, John. But remember that post someone threw on the board a few years ago? The rant by Dave Parmeter?
The one where he talked about the W.A.V.E. board and how SURFER MAG supported it and it almost brought down the mag?
There are good arguments on all sides of this issue, and I find it surprising that a mag would take that trip again knowing the possibility of failure could be catastrophic.
Sure teh mag was only 10yrs old adn stil on shakey ground and I was one of less than 20K subscribers, but noone is ever that big that they aren’t just a few mistakes away from early forced permanent retirement.
Perhaps your warning should be heeded by the mags and I bet you dollars to donuts they are paying close attention to this thread right now.
I think the mags have a responsibility to the future of the sport, but the key word is responsibility. Resonsibility to the sport takes many forms including the magazines own survival. They need new advertising revenue sources as others dry up, but they need to do so responsibly. They have the paper and ink and they can use it however they see fit. It’s good business to help out a new commer. I sure wish I had some help instead of what I got…“Dreaded Lee Press ons”? Thanks guys. How am I supposed to live that one down? So between the outrageous claims and the snide remarks I’d say the mags have death wish. They sure don’t know a damn thing about courting newcomers. I think in a major way the mags have been one of the biggest reasons surf gear has stagnated. And just as important if not more so is the opposite force: Swaylocks.com has been one of if not the most effective force driving against that stagnation.
I got to hand it to you John, you picked a good topic.
in response to the opening comment of Bish’s , congratulations Bert !
I hope your supply will keep up with the demand for your boards now.
cheers !
ben
Quote:
Like big Ben Aipa said you want to be a world title contender you better rip in the sh*tiest of waves..And Ewa Beach has the sh*tiest waves on all Oahu.
…Just look at all the florida boys too…
Geez imagine an Ewa Beach or Florida hottie on a surfburger… Might be unstoppable
No wonder I like my homemade selfburgers so well - my local has waves that are notoriously crappy 
Although…its a little better protected when everywhere else is maxing out. Stand up barrel on Wednesday going right and a 4’ one going left… that’s a hell of a day, where I come from…
Hmmm maybe I should make some 6’2" selfburger thrusters and hand 'em out to some groms so when they win a world championship they can thank me for it Kidding.
A standup barrel on a 10+ mal?
wish you had a pic man that would’ve been all time to see…
You’re giving CarveNalu competition now
especially since you didn’t have a paddle to hold you into the face…
Waves have been good this year over there and here yup?
more to come too…
Well…I was on my 9’10" 2+1 But it stuffs inside barrels just fine when the time comes…which is about 3 days a year, on a good year.
"That’s the easy way, John. But remember that post someone threw on the board a few years ago? The rant by Dave Parmeter?
The one where he talked about the W.A.V.E. board and how SURFER MAG supported it and it almost brought down the mag?"
Hi Mark - I’m assuming by “The easy way” that you mean my attempt to just let it alone? (Big sigh)
Yes, I remember the Parmenter post… I posted it.
The WAVE thing was allegedly a result of an unpaid ad account. I don’t really know if it nearly brought down the magazine or even if that statement is true. I do know that if a company declares itself BK and closes their doors, they usually get out of paying off their debts owed. I have no idea what WAVE’s account payable balance (if any) was to the magazine or if they actually defaulted on that account.
In a previous post you ask who makes the claims of indestructability to which I referred, the magazine or Nev. Well, I don’t know. What do you think… that I was there with a tape recorder or something?
I do know this… the cover of the mag states, “NEVER BREAK A SURFBOARD AGAIN P.66” - turn to page 66 and there it is, “NEV’S (not Bert’s?) INDESTRUCTIBLE BOARDS”
Midway down the page (below the photos of Nev jumping out of a truck on to a board) it says, “So, when he shows up at the magazine claiming he’s onto the next big thing…” I assume this means that Nev searched out the magazine, not the other way around. I also assume that the magazine was willing to listen and possibly echo Nev’s claims. I kind of doubt that they pulled those claims out of their hat.
The rest of the claims as to being the Ferrari of surfboards, etc were posted by Bert right here on this site. The admission of the deck splitting and dings were also made by Bert.
So my point, in case you missed it Mark, was simply that there seems to be some sort of disconnect between the claims being made (by Nev?) in the magazine, by Bert here on this site and the reality of the situation as posted by Bert, also on this site.
I doubt if any of this will affect the magazine one way or the other but it’s fun to imagine that they would give a shit what either of us think.
The psychology in one’s choice of surfing equipment can be appreciated. We all would like to think we’re on the right stuff… I know I would. I guess the BIG question at this point is what is the right stuff?
hi john
i agree with you about this
false advertizing is false advertizing
but you cant really control the editorial…
my understanding is that the board that Beau is riding is a sunnova made with balsa wood to the limits of this type of construction.
the board that Nev is jumping on is a different type of construction using sans foam tech and possibly a few other thing we dont know about
that board was coping some serious abuse for the last 5 months
and is stil surfable
pretty amazing in my opinion
In Reply To
Well…I was on my 9’10" 2+1 But it stuffs inside barrels just fine when the time comes…which is about 3 days a year, on a good year.
hi benny1 !
is it true you are only 4’ tall ?
cheers shortarse !
ben2
So that WAS you who posted that Parmeter rant. Thought so. How’s that for memory? Anywho, the alleged unpaid account incident may have been huge. I don’t know. How much? Your guess is good as mine. But I have old mags with W.A.V.E. two page spreads. Plus interviews. They really got behind it. Tech was big back then so I guess we have had to suffer the rest of the years because of it. Till now, tech gets the big laugh or total brush off.
But reading your quotes, and thanks for doing that, John, because it is what I was hoping you’d do, John, the mag comes off rather clean. Saying Nev claims this and that doesn’t mean the mag is sold on it. Just that NEV claims. And claiming sort of has a negative connotation in the surfing world. Aight? So they might be coding their article.
I think that may be part of the story here. “Claim” is a heavy weighted code word. Then the title “NEVer” is a play on words… You are probably right, John, that Nev went to them to promote. Nothing wrong with that. And they have a rather extensive use of the word claim as you point out. So I’d say they covered their bases with the word “Claim”. Least that’s going to be my claim.
Good for them. Puts the pressure back on Nev and Bert which is where it belongs. Mags are smart.
As for the disconnect between NEV in the mags, and Bert on Sways. I don’t know. Sometimes Bert’s posts are just so winded I breeze right on by. I try and never miss a Loehr post because they are just good and tight and pointed like a stick. And he goes for your eyes. But Bert kinda drones on and on and on… He could tighten up his prose if you ask me. In which case he might tighten up his claims too while he’s at it. Not being negative, but I had plenty of criticism in college in my writing classes. I had to take it and do better next time. And I paid a lot of money for the privledge. That’s how we learn.
I got my sheep skin so I am entitled to take as harsh a look as I please. Guys who spent their time in the shaping room as their classroom don’t want my two cents worth of criticism. They have made that clear. But when it comes to writing, turn about is fair play. Of course, I expect him to take it like a man. I didn’t dare complain to a professor. That can only make it worse. Just like in the real world.
He might as well hear it from a friendly, before someone drags him over the coals for unhealthy self-aggrandizement.
How can you defend against that? Well you can’t. And that is the real problem. Honesty is such a rare commodity. If he wants to sell something honesty is the way to go. Not saying he’s not honest or smart or right. Haven’t read everything he wrote, but I have gotten a sense that things are a little exaggerated. And in the end it’s that sense of things that matters.
There is, I fear, a lot of pent up anti-Bert sentiment smoldering in the wings. Feel it. The heat is getting unbearable. The only way to stave it off is humility and production.
And that is where I’m going to stop tonight.
OK. Here yah go, John. Natural male enhancement. Enzyte. They advertise free samples. 1-800-478-8440. Hilarious commercials. Only, I don’t think they’re kidding. Let us know how it works. But, please, DON’T post photos. Mike