The big names have to do something to keep their marketing teams happy. Latest and greatest is the unattainable carrot dangled from the stick.
I ride relatively flex free HWS’s, and find them more predictable and chatter free. Weighing 200+ lbs and a front footed style, I find foam boards too squishy underfoot, No pop or squirt or twang for me, just an overdampened suspension with too much travel, like an offroad suspension used on a stock car.
But my HPSB days are long behind me. I just want to catch waves easily, go fast and turn hard and throw buckets until I die and I want a board that i can develop a long lasting relationship with, not something destined for the landfill.
Watching the recent J bay contest when it was smaller, I could see some of those guys on some waves actively tictack hopping trying to get that twang and pop generating speed right after takeoff. Looked forced and hyper and unrewarding and only marginally effective.
One 9’3" old school pintail LB I have was about to snap in half or thirds. I routed 1/4 inch deep over stringer, deck and hull. laid 6 oz under 3/16" thick cedar planks 3.5 and 5 inches wide and glassed over. Super I beam effect. Super thin tail got another unequal length tapered stringer inlaid on each side of fin box.
Flex much reduced, weight increased. i though all this Work would possibly make board ride like shit and all this effort in vain.
First wave after this I beam rebuild, had me laughing like a maniac. Heel side bottom turns with every ounce thrown into them yielded a significant increase in projection and a predictability the board lacked before the I beam rebuild significantly limited flex.
In my opinion, for my style and weight and desires, less flex is more rewarding, but I am certainly interested to see where those in the know can and will take Flex in the future with different materials and methods.
The claims in the linked video raised my eyebrow more than once, but not in curiosity. Kind of like when someone claims their MPGs are 50% higher than the EPA estimates for that vehicle.