reality check !!!
there was another thread about R.R. and future shapes in the news …
some speculative comments popped up and i thought , when i get time i will lay down a basic summary of whats gone down and what were up to …
still no time for that , but at least a reply to a thread gone wrong…
a question to all …
how can we keep domestic production a viable local option ???
in todays business world you have 2 options , get smart or go to china …
so if you want to compete with a locally made board and actually stay in business ,then technology will help …
when velzy started making boards or even those previous , they used a combination of there design knowledge and there hand skills to carve out a board …
then the electric planer arrives , still the same designer with a better tool …
so the shaping machine arrives , still a designer , a surfer , using a tool which allows him to deliver a locally made custom board at a competitive price …
what greg said about the 2 biggest locally made production houses is true …
for this industry to survive , to prosper and progress , designers need to be nurtured , how can that happen if the whole industry is colapsing ???
how can surfboard designers/surfers actually have even a remote chance of continuing in there carreers if there industry no longer exists , because retailers want more profits…
what we are setting up are 2 state of the art factories , with the latest in technology , so when a designer plugs a design in , out comes a custom made board …
we are simply introducing a better tool …
all because were passionate about keeping production and surfboard designers local …
still a surfer, a designer with a better tool …
what is cooler than spending time with your shaper nutting out a design ?
talking design rap and learning some cool things about your boards design …
tell me , how many shapers now have the time to spend quality time with a customer ???
what we are setting up will give designers the time to spend with there customers , plus give them a totally new set of tools , that not only satisfy local authorities in regards to EPA laws , but also satisfy there customers with a solid locally designed and made board , designed for the individual surfer , the customer can actually spend time having input in his boards design , make suggestions if needed then actually visualise the finished shape , graphics and all …
local factories making all custom designed and made boards , but the designer could be sitting with you at the beach …
but not every surfer will opt for a high end custom made board , my forte is design , im a shaper , hell ,i want to keep my job , i love dealing with customers one on one , i get satisfation with knowing i listened and put in effort to putting the right board under there feet …
nothing pains me more than a guy walking into a shop and a bimbo pushing the latest you beaut asian clone of a local shaper model onto a guy who the board clearly wont suit , but she doesnt know because she just works there …
yes , greg alluded to the fact that we will also offer a lower priced entry level board , a grommets board , a board to get a kid in the water and turn him into a surfer …
ultimatly we want him to return as he progresses to get a locally made custom …
if we dont offer a cheaper kids board , then he will only get it from another source and potentially keep running with that label and stay on asian pop outs the rest of his life …
im calling the whole sell out tag , bullshit …
i could have sold out good and proper 5 times over , yet i chose to remain a small time producer and poor unless i could find the right people to work with , who shared my passion for surfing , and who shared my passion for making a locally made product…
in both factories we are setting up production of gregs resin , making our own foam , a whole range of technologies to make producing locally viable …
i havent gone back on any previous statements or comprimised one bit …
i dont make moulded boards , im a local board builder interested in keeping my industry alive …
we have incorparated other swaylockers with the skills and know how to make a cheaper entry level molded board , that is totally different tech , not future shapes , not what ive spent my life fine tuning …
and the whole concept behind it is to nurture younger surfers to progress to a locally made custom and show them how important a designer who surfs the local conditions is …
there are 2 ways to keep surfing alive and well with boards being made locally …
the backyarder being inspired to keep progressing and a financially viable local surfboard industry …
by all accounts every move by the major labels and other bigger surfing companies has been in a direction that has undermined both those options …
does anyone think ive done the wrong thing ???
by actually encouraging those 2 options , the back yarder and a local industry …
what im doing is not for the money , its about getting more crew into something that will stoke them , to enjoy there surfing like i enjoy mine …
not much joy in going through 10 surftech models to eventually find one thats close but not quite in the style or colour you wanted …not much joy in buying disposable surfboards …
im not motivated by money or fame …
im motivated by a quest for knowledge …
my wife is having more fun spending my cash , im still driving the same car , still wearing the same resin covered shorts , still concerned ive got the right board for the conditions in the back of my car …
below is the last board i designed for someone , for small soft waves …
taking it to the next level …
thats my interest …
creating the next level …
is my goal …
if in the process im enjoying my job and helping an industry and way of life im passionate about , then thats a bonus …
if crew out there see it any other way or misinterpret my actions , well thats a shame , hope you guys figure it out …
regards
BERT