in which photo is he having the most fun ???
somehow i cant say i would rate this guy as clumsy …
justin has the ability to draw an audience …
because he will do your regular styleful longboard moves , the drop knee or the hang , and then BAM a lightning fast pocket snap , or bust the tail on a vert reo , then straight into a clean arc with a soulful walk into a hang 5 or 10 , then wind up some speed and bust an air …
just like the honda add …
we want more …
i dont wanna see the same stuff i was seeing when i was 5 years old …
inspire me , excite me , show me something different …
your not going to get any of that on the boards that were ridden 30 years ago …
i really pity the old school , imagine how much more fun they could have had with decent equipment …
ok lobster , i threw that last comment in just to get a bite …
ok so maybe we dont enjoy watching or doing the same style of surfing , but we both still enjoy the waves just as equally i think …
i have a friend , a legend board builder , he is also 67 , now we both admit we are at the extreme ends of the scale when it comes to design philosify , he builds cruisers with the emphasis on glide and i build the lightest most high performance stuff i can …
one of his boards would weigh 3 of mine …
but we can talk design and surfboards for hours …
and the thing i fully agree with in the sentiments of both slims and your last posts lobster , is the concept of talking to your shaper and getting that custom made board , getting it built for you …
now both len and myself are at the high end of the market and even tho we build completly different boards , we actually share alot of the same customers …
custom , quality and built to last …
how len builds his boards is how a polyester board should be built , that works within the range of the materials , it harmonises with the limits of what urethane and polyester can offer …
so whether your getting high tech whiz bang layers pressed together or a piece of foam sanded down , your still getting a custom made board …
your still using the knowledge and craftsmanship of the guy who is building your board …
last time i spoke to len , he said i was no different to him …
he was a pioneer of his day , learning to use this new foam stuff , working out production techniques , learning about the nature of the materials and how to best apply it to create a surfboard , pinlines , glossing , etc …
he then adds your doing all the same things with different stuff for a different generation …
he says to me , i dont wanna try and do what you do , im retiring in 3 years …
this is another one of those points …
its all about custom …
if all we are doing is producing numbers of surfboards and some kid will just come along and pick it off the rack , well it might as well be an import …
if we offer a quality product with personal service , then at least weve still got something people want and a reason for them to choose our board over an import …
and thats where we need a distinction , coz if we make customs and no one can tell the difference between that and an imported rack board …
it doesnt look good …
the production houses of the past are gone …
the only thing we have left is our ability to stand out with something different …
and if surfing is progressive and changing , and styles of boards are changing and the market is going from one thing to the next and custom shapers are adapting to the next best thing …
then we have an upper hand over imports …
when was the last time the surfboard became a comodity and you could get them in a department store ???
was it mid to late sixties ???
how come since then from 70 to 90 was it so hard for a moulded board to penatrate the market ???
surfboards were changing so quick , that a board that had a plug taken from it one year ,was obselete the next …
but surfboard design and construction have stagnated to a point where status quo boards can be reproduced on mass , now whether there done in china or here , the principles are the same …
i think greg said it im not sure …
but when you have costco and walmart selling boards , it means there confident there not going to change anytime soon …
the commercial aspects of the industry want to keep the status , coz then they can load the imports into the market …
was talking with a retailer today … he said if they want a particular surftech model and there out of stock , it takes 6 to 9 months to get another , if styles changed in 9 months , someone one is holding thousands and thousands of boards that are obselete …
in the early 70s you couldnt give a longboard away …
department stores got burnt holding hundreds of boards that were out of fashion …
for the next 20 years you didnt have a chance with a moulded board , because you had a vibrant and progressive industry …
adopting new materials and techniques into custom board building is just as important as new shapes …
if we are not continually improving and stimulating the market with new concepts and designs , then we leave room for mass produced and moulded boards to have an impact …
so as much as the status quo is still fine by some , maintaining that staus quo at all costs , has been the biggest reason the industry is going under …
board builders are losing market share , coz development has stagnated and moulded boards can enter into a static enviroment …
so lobster and slim , you guys obviously have certain styles of boards you like , but it is really important to this industry that it keep progressing … coz if it doesnt constantly evolve and improve , the copy cats get a chance to make what we make but at half the price and the industry is sunk …
if things were changing so rapidly , no large scale commercial interest would have the confidence to sink millions into tooling up and producing a generic product that could be obselete before it hit the shelves …
its new its blue , o its not custom …
its light its brite its tufflite, o its not custom …
i can see completly why custom board builders arent into some technlogy and how they say that custom is where its at , i fully agree with that , but that is no reason to not improve things either …
thats where the customer is at a crossroad …
moulded technology has surpassed custom technology …
if the customer could choose custom in the latest technology and that technology went into a rapid evolutionary phase …
custom board builders 1
moulded imports 0
if designs were changing and trends occurring , no one in there right mind would throw hundreds of thousands of boards into a market place if they werent sure they could sell them …
then the only constant would be a learners board ,and they go back to being the kooks and entry level board, that moulded board always were…
ive really had to put some effort into justifying a few short statements …
but the reality is now we have cheap imports and better technology that hang over us like a guilotine , as soon as we show any signs of slackness and stagnation creeps in , down it comes …
thats why its super important the surf media feed us and other up and comings in the industry a healthy dose of vibrant change , and not attitudes that reflect the belief that there is no benifit in pursuing new designs and materials …
regards
BERT